Catherine and her team have unparalleled knowledge and insight into the seniors market segment and are great to work with. They are completely focused on this subject matter which is generally poorly understood and overlooked. Given the growth in this population in years to come, the expertise and focus of Catherine and her team will only grow in importance.
Marc Miller, Chief Strategy Officer, Medibank
I invited Catherine to speak about the lack of age diversity in our industry at a recent Agency Circle meeting. The Agency Circle is an advertising industry body that’s all about turning the talk around diversity into action. Catherine brought her wealth of knowledge on our ageing population and led an important and engaging discussion on the need for the advertising industry to offer more training and more flexibility to mature age employees – just as we aim to do with the younger ones. Her in-depth experience in this field was insightful and motivating. I am excited to see the outcomes of our discussion, which will hopefully see agencies giving the more opportunities to the mature population by offering more meaning and purpose to various roles.
Sarah Palmer, Head of Talent Management, Leo Burnett Australia
“Catherine presents in an inspiring and knowledgeable way and shows great passion in regards to ageing and the longevity economy. Our sales and marketing teams were inspired to really think about how they are speaking to the ageing population in a meaningful and relevant way.”
Alla Nock, Consumer Insights Leader, Analytics, Consumer & Shopper Centricity, Strategy Development, Kimberly-Clark Australia
“It was a real privilege to have Catherine speak at our event, she is truly one of those inspirational, positive people that one meets all too infrequently in life.”
Mike Beder, Managing Director, Qualitative Recruitment Australia
“Thank you for a really lovely evening, an inspiring presentation and a spirited debate! It helped me greatly the very next day as I was in Canberra to present some findings around a very relevant topic. And in the longer term this made me re-evaluate how and why I should be including more senior age groups across all my research – and not be so ageist myself!”
Monica Greenwood, Research Director, Bastion Latitude
“Congratulations on the award you received. Your talk was definitely great and highly meaningful. Personally, I very much enjoyed it in both content and delivery. Just as a note, I very rarely praise conference talks when it comes to content.”
Nick Naumof, Keynote Speaker & Behavioural Science Specialist
“Catherine was a very strong addition to a panel event held at PM&C on the Generational Divide in the workplace. She brought thought leadership on the role, strengths and little-known challenges of Baby Boomers in today’s workplaces. She added truly unique perspectives to the discussion in a professional and engaging way.”
Shelley Cable ASA, PwC’s Indigenous Consulting
Subscribe To Our Newsletter
Catch the trends
Subscribe to Three Sisters Group newsletter for the latest news and insights on the longevity economy - the over 50's market, and the trends your business needs to know to capitalise on this booming segment.
You have Successfully Subscribed!