TSG BANNER TEDx LARGE – 1800 x 720

Accelerating ideas and innovation for the Silver Economy.

Today’s opportunity for business growth tomorrow.

We’re specialist consultants that provide science-based insights on the silver economy. An economy that encompasses people over 50 years old and creates a market that’s forecast to become the largest consumer of products and services globally. We do this through knowledge-building workshops, research, keynotes, and our proprietary insight survey.


Community Workshop: Ageism, Retirement & Your Future

Reimagine retirement at this practical, interactive workshop on ageing, designed to inspire and inform.

We’ll discuss the 7 keys to living a full and active longer life, and you’ll discover the array of opportunities available to live a purposeful and meaningful life beyond the traditional 9 to 5 job.

Date: Saturday, 29th February 10am – 12pm

Location: Woollahra Library, Double Bay

Bring a friend! Buy one, get one free.

Further information available here.

Marketing & Customer Experience Teams

Seeking new markets & opportunities for business growth? Have you heard of the 100 year life and want to tackle the opportunity and lead the market?



Want the evidence to build the business case on the market of tomorrow?


Human Resources, Diversity & Inclusion, and Training Teams

Seeking to reduce recruitment costs and increase knowledge transfer? Determined to create diversity to increase innovation?



Catherine and her team have unparalleled knowledge and insight into the seniors market segment and are great to work with. They are completely focused on this subject matter which is generally poorly understood and overlooked. Given the growth in this population in years to come, the expertise and focus of Catherine and her team will only grow in importance.

Marc Miller, Chief Strategy Officer, Medibank

I invited Catherine to speak about the lack of age diversity in our industry at a recent Agency Circle meeting. The Agency Circle is an advertising industry body that’s all about turning the talk around diversity into action. Catherine brought her wealth of knowledge on our ageing population and led an important and engaging discussion on the need for the advertising industry to offer more training and more flexibility to mature age employees – just as we aim to do with the younger ones. Her in-depth experience in this field was insightful and motivating. I am excited to see the outcomes of our discussion, which will hopefully see agencies giving the more opportunities to the mature population by offering more meaning and purpose to various roles.

Sarah PalmerHead of Talent Management, Leo Burnett Australia

“Catherine presents in an inspiring and knowledgeable way and shows great passion in regards to ageing and the longevity economy. Our sales and marketing teams were inspired to really think about how they are speaking to the ageing population in a meaningful and relevant way.”

Alla Nock, Consumer Insights Leader, Analytics, Consumer & Shopper Centricity, Strategy Development, Kimberly-Clark Australia

“It was a real privilege to have Catherine speak at our event, she is truly one of those inspirational, positive people that one meets all too infrequently in life.”

Mike Beder, Managing Director, Qualitative Recruitment Australia

“Thank you for a really lovely evening, an inspiring presentation and a spirited debate!  It helped me greatly the very next day as I was in Canberra to present some findings around a very relevant topic. And in the longer term this made me re-evaluate how and why I should be including more senior age groups across all my research – and not be so ageist myself!”

Monica Greenwood, Research Director, Bastion Latitude

“Congratulations on the award you received. Your talk was definitely great and highly meaningful. Personally, I very much enjoyed it in both content and delivery. Just as a note, I very rarely praise conference talks when it comes to content.”

Nick Naumof, Keynote Speaker & Behavioural Science Specialist

“Catherine was a very strong addition to a panel event held at PM&C on the Generational Divide in the workplace. She brought thought leadership on the role, strengths and little-known challenges of Baby Boomers in today’s workplaces. She added truly unique perspectives to the discussion in a professional and engaging way.”

Shelley Cable ASA, PwC’s Indigenous Consulting

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