Three Sisters Group at TEDx Canberra

“It’s time to look at where we want to go. To create a new future. A different future. A future that utilises and maximises this gift of longer lives.”

~Catherine Rickwood, TEDx Canberra 2018~

September was an exciting month for Three Sisters Group with our Founder, Dr Catherine Rickwood, stepping onto the red dot – the round red carpet that adorns stages for TEDx events around the world. Catherine’s compelling TED talk took us on a journey that questioned the long-held premise of retirement and how we currently live our lives – at a time when our lives are so long and becoming longer.

What are the implications of longer lives for organisations?

It’s crucial that organisations start re-imagining their workforce and create structures, policies and practices unbounded by existing age stereotypes. It’s time to acknowledge the impact of our ever-increasing life spans and challenge our current approaches to older workers and customers.

“Remove the invisible but fully present age ceiling in our thinking, attitudes, beliefs and behaviour about what we believe people can or can’t do based on their age.”

~Catherine Rickwood, TEDx Canberra 2018~

Why?

Because traditional views of ageing (ones of decline and decrepitness) no longer stack up. Imagination and innovation are limited by our outdated understanding of what it means to age. Today older Australians (aged 55 and above) are typically wealthier, healthier, more active and more technically savvy than previous generations. And, as Catherine says:

Planning our working lives to this end point in our sixties limits our potential and robs our world of knowledge, skills and experience that could contribute to positive social, economic and environmental change”.

 

What next?

Discover the revenue benefits and cost savings of building business and HR strategies that smash age stereotypes and eliminate ageism. Consider introducing one of these 3 strategies:

  1. Intergenerational job-sharing.
  2. Product innovation through co-design with customers of all ages.
  3. Communications audit of printed and electronic media. How are age stereotypes being reinforced?

More specifically:

Hiring managers and HR teams – have you considered the impact of enforced retirement age policies? What retraining opportunities exist for all staff and do you have a cross-mentorship program?

Product designers, developers and marketers – have you thought about diversifying the product offering to the over 55s? If so, are you treating the over 55s as one homogenous customer segment or developing products and marketing campaigns based on outmoded cultural stereotypes – like Apple?


ABOUT THREE SISTERS GROUP

Three Sisters Group specialises in working with organisations to develop age-inclusive business strategies. Addressing ageism, age stereotypes, and removing biases associated with generational labelling are foundational to our work as these issues limit creativity and opportunities.

Sought for her strategic skills, insights on longer lives, and as an informative and inspiring speaker, Three Sisters Group Founder and CEO, Catherine Rickwood, has developed a reputation as one of Australia’s leading experts on the ageing population.

Contact us to find out more about our services and/or to arrange a complimentary one hour consultation.

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