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Three Sisters Group provides consultancy and advisory services on the 50+ market for organisations seeking to effectively reach and capitalise on the potential of this burgeoning market.  From delivering insights to co-creating innovation, Three Sisters Group is committed to sharing our knowledge and expertise to achieve better business and customer outcomes for our clients.

Why? Because we believe we can all contribute to a healthier and happier conversation about becoming older leading to better outcomes for us all as we age. (And let’s face it, everyone gets older one day.)

Why 50+?

In the future the ageing population is forecast to be the largest consumers globally, ahead of China, yet they remain largely ignored and misunderstood.

Furthermore, over 14% of the population is over 65 years of age yet this age group are only featured in 4.7% of advertising content and merely mentioned in 6.6% of editorial media content.

This is why Three Sisters Group exists.

With a strong vision underpinned by a clear set of values for how we work, we seek to partner with astute clients ready to adapt and capitalise on this rapidly growing population segment.

3 Reasons to Work with a Specialist Agency

  1. Thought leadership on a growing market segment combined with commercial acumen enabling businesses to extract the significant gains available from this untapped market segment.
  2. Depth and breadth of knowledge obtained from active participation and research in the health and aged care sector providing clients with access to the latest thoughts and industry trends.
  3. Expertise and skill in critically analysing existing knowledge about this segment and sharing this with our clients to deliver original ideas and strategies for business growth.

About the Name

The name was inspired by the Three Sisters in the Blue Mountains of NSW – a rock formation on the north escarpment of the Jamison Valley. Standing at the top provides a spectacular view of the valley – quite a different perspective from that seen from ground level.

Three Sisters Group does exactly this – we provide a different perspective. Analogous to an additional lens on a set of binoculars, we use a third lens – reflected in our logo – to understand your existing and potential customers over 50 years of age, ultimately generating business opportunities.

  • Fun fact:

    The Founder once abseiled the Three Sisters. It was exhilarating, exciting and a little scary. Just like many new activities and ideas.

Why ‘Living Insights’?

Born from a desire to challenge age stereotypes, ‘living insights’ implies that longer lifespans simply enable us to live longer. By engaging with the services of Three Sisters Group, individuals and organisations discover the opportunities available as a result of this extended life.

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