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Three Sisters Group provides consultancy and advisory services on the 50+ market for organisations seeking to effectively reach and capitalise on the potential of this burgeoning market.  From delivering insights to co-creating innovation, Three Sisters Group is committed to sharing our knowledge and expertise to achieve better business and customer outcomes for our clients.

Why? Because we believe we can all contribute to a healthier and happier conversation about becoming older leading to better outcomes for us all as we age. (And let’s face it, everyone gets older one day.)

Why 50+?

In the future the ageing population is forecast to be the largest consumers globally, ahead of China, yet they remain largely ignored and misunderstood.

Furthermore, over 14% of the population is over 65 years of age yet this age group are only featured in 4.7% of advertising content and merely mentioned in 6.6% of editorial media content.

This is why Three Sisters Group exists.

With a strong vision underpinned by a clear set of values for how we work, we seek to partner with astute clients ready to adapt and capitalise on this rapidly growing population segment.

  • Fun fact:

    The Founder once abseiled the Three Sisters. It was exhilarating, exciting and a little scary. Just like many new activities and ideas.

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