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Catherine Rickwood

Founder & CEO

Dr Catherine Rickwood is one of Australia’s leading experts and thought leaders on the over 50s market segment. She founded Three Sisters Group because she recognised that organisations were ignoring the changing demographic landscape. Since then she has committed to stamping out age stereotypes through writing, speaking, and consulting on this ignored market segment. Recognised for her innovative thinking and approach to ageing, she is committed to providing businesses with practical actions to change the conversation about longer lives.

With a PhD in consumer behaviour, Catherine understands the commercial implications of longer lives and has worked with companies such as Kimberly-Clark, Medibank, PwC, Fitzpatricks Private Wealth, Conexus, and AbiBird.

Drawing on the latest national and international data, scientific research, and reports, Dr Rickwood provides immediate insights to deliver competitive advantage.

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