Entries by Catherine Rickwood

Mind the gap: Does your organisation have the capability to deliver against the customer pain points of the over 50’s?

Mind the gap. If you’ve ever caught the London Underground, this cautionary warning would be familiar. ‘Mind the gap’ is also a valuable analogy for customer pain points in business. A desire to understand and focus on the customer experience (CX) or user experience (UX) is the language of marketers – online or offline. Simultaneously, […]

Can financial planners change the conversation about ageing and retirement?

Yes! In fact at the recent Professional Planners Post Retirement Conference I suggested that financial planners (FP’s) had both an opportunity and responsibility to dig deeper with their clients on understanding ‘retirement’. Typically, clients are seeking clarity about their financial situation. However, in digging deeper, FP’s are likely to discover that their clients haven’t considered […]

3 ideas for relevance in retirement

If you’ve heard the term “relevance deprivation” you may be older and possibly retired. Alternatively, you may be between jobs or a parent who has become an “empty nester”.  Regardless of your situation, remaining relevant is an individual responsibility.  And it can be challenging. I’ve written before about my dislike of the word ‘retirement’. One of […]

6 benefits of older entrepreneurship

Becoming an entrepreneur in later life is an attractive proposition for many people over 50. In fact terms such as greypreneur, silverpreneur, second-career entreprenuer, and third-age entrepreneur have emerged in response to this increasing trend. According to this article, in 2014 people of retirement age started 7,400 businesses contributing to a total of 118,900 businesses […]