Entries by Catherine Rickwood

6 benefits of older entrepreneurship

Becoming an entrepreneur in later life is an attractive proposition for many people over 50. In fact terms such as greypreneur, silverpreneur, second-career entreprenuer, and third-age entrepreneur have emerged in response to this increasing trend. According to this article, in 2014 people of retirement age started 7,400 businesses contributing to a total of 118,900 businesses […]

3 reasons why Baby Boomers are ignored

Right now approximately 15% of Australia’s population is over 65. By 2050, the number of people over 65 is forecast to increase to over 20% of the total population. Furthermore, Baby Boomers will be the single largest consumer of products and services in the future according to a report by the McKinsey Global Institute released last year (2016). In their […]

Baby Boomers & Millenials – Same or Different?

The advantage of generational labels is that they tell us when a group of people was born. The time period often has characteristics unique to that time in history.  The disadvantage?  Generational labels are potentially divisive. For example, baby boomers are a generation born after the war. They were a population boom! Boomers experienced The Beatles, […]