Entries by Catherine Rickwood

Baby Boomers & Millenials – Same or Different?

The advantage of generational labels is that they tell us when a group of people was born. The time period often has characteristics unique to that time in history.  The disadvantage?  Generational labels are potentially divisive. For example, baby boomers are a generation born after the war. They were a population boom! Boomers experienced The Beatles, […]

How old is old?

“I don’t feel my age.” Old isn’t a number. Old is an attitude. Old is more likely to be associated with physical or cognitive decline. Discussions we’ve held with baby boomers reveals that people often feel ten or twenty years (or more) younger than their actual age! Often, old was either someone else, or someone […]

Who are the over 50’s in Australia?

The over 50’s are a third of Australia’s population. In this 4 part series, we provide insights on baby boomers (born between 1946 and 1964) encompassing a range of topics from work and health to attitudes and technology. As a burgeoning market, it’s worthwhile investing time to gaining understanding as knowledge is necessary for new markets. […]

Does the Australian culture respect older people? 5 questions worth asking.

I love the welcome usually given prior to a conference, school occasion, or other event in Australia. We’re asked to do two things: acknowledge the traditional landowners as the custodians of this land AND pay respect to Elders past and present. But, has this practice spilled over into a cultural tendency to respect all Elders regardless of […]

Happy holidays

This is a brief note to thank you for your readership and support throughout 2016. In my last piece for this year these are my reflections and highlights of the year that’s been …