Entries by Kate Marshall

The over 50’s infographic to inspire inclusive business strategies

Are you looking for new growth and differentiation for your business? Are you looking for a low-risk and high reward customer to achieve that growth and differentiation? Look no further than the over 50’s market and our infographic below. Healthier, wealthier and more active online and offline than at any other time in history, the […]

Age-neutral customer service: Lessons from Apple

Have you ever been frustrated with a customer service representative – whether on the phone, via email or face-to-face? Why the frustration? Maybe you felt misunderstood. Or, perhaps the person was constrained by a script, process, system, or structure of their training program. Maybe the person you were speaking with hasn’t been empowered to make […]

Seizing the Damocles Sword of Parkinson’s Disease: the Emotional Core of Innovation

I recently accompanied my father to Solothurn, Switzerland for a neurosurgical operation to treat his Parkinson’s Disease (PD). The surgery has led to an incredible, life-enhancing outcome for Dad. However, by meeting the neurosurgeons and learning more about their little-known but world-leading work, I’ve learned the power of human emotion in driving groundbreaking innovation. The […]

Is de-greying your workforce hurting customer experience?

Companies are adaptable, creative and profitable despite the age of their workforce. At least this is what a growing body of research is showing. So why do we have HR policies and practices that, however unintentionally, work to de-grey our workplaces? What are the impacts of our unconscious biases and ill-conceived stereotypes of older people […]

Housing: On the edge of disruption?

It’s a well-known fact that Australia’s population is ageing. We’re living longer and healthier than at any other time in history. And increasingly, we’re choosing to stay in our own homes as we age.  So what does this mean for architects, builders, town planners, and developers? And how big is the opportunity really? The Facts […]

Are older workers considered washed up?

Few organisations have a strategic approach to managing their older workers. This issue persists despite research by Deloitte Access Economics that shows a 3 percent increase in the participation rate of workers over 55 could account for a $33 billion boost to Australia’s national economy. The Challenge Given the prevalence of age stereotypes in the workplace, there are some […]